Blog Category

Online Marketing

Latest Blog Entries

Appealing to the Human – Part 2

By
Lewis Davie
|
November 15, 2018

In this short blog series, Lewis covers some tips & techniques that could help you achieve better search marketing results.

Read full article

Appealing to the Human – Part 1

By
Lewis Davie
|
November 8, 2018

In this short blog series, Lewis covers some tips & techniques that could help you achieve better search marketing results.

Read full article

Quick Wins Never Win - A Lesson in Black Hat SEO

By
Lewis Davie
|
October 5, 2018

Black Hat SEO – Unscrupulous techniques & strategies used by web marketers to try and improve search rankings.

Read full article

Are Your Customers Pogo-sticking?

By
Eddie Dunkerley
|
July 31, 2017

Pogo-sticking is a user behaviour and it is the type of behaviour that can influence your search engine performance. Why is it important?

Read full article

Understanding Search Traffic

By
Eddie Dunkerley
|
September 22, 2017

It might seem obvious which keywords have the highest volume in your industry but where should you focus?

Read full article

Is SEO Dead? Hell no! But the rules of the game have changed.

By
Eddie Dunkerley
|
September 8, 2017

SEO is an unknown for most businesses and the tactics required do change. It has been suggested that SEO is dead....let me be clear - it is not dead!

Read full article

Why I have a problem with "Content Marketing"

By
Eddie Dunkerley
|
July 18, 2017

Quite simply this is a buzzterm. It is ambiguous. It's not a strategy and it's not a tactic. So, what actually is it?

Read full article

7 Tips for Generating High Quality Content for your Blog

By
Chris Dunkerley
|
June 22, 2017

We are faced with a barrage of views and opinions on a daily basis. How do we reach our audience through this digital din? Quality over quantity!!!

Read full article

The Awareness Ladder - The Forgotten Foundation of 'Content Marketing'

By
Chris Dunkerley
|
August 15, 2017

Why 'content marketing' often fails and how an understanding of something called the Awareness Ladder can make all the difference.

Read full article

What are long-tail keywords & how can they transform your return on investment online

By
Chris Dunkerley
|
November 21, 2017

Why focussing purely on the popular keywords can be the wrong strategy and how long-tail keywords can finally make search marketing profitable.

Read full article