June 28, 2016
When the king of internet search tells Scotland to up their game, we really need to sit up and ‘take heed’.
Google rules. That is something we just need to accept. They are the ones who decide where you will be listed when people search for your stuff. They look at around 200 things on your website and determine how valuable you are to the person searching - using their algorithm they then rank you accordingly.
Speaking about Scottish businesses, Google's head of communications in Europe says:
‘Too many companies are relying on badly designed websites...’
‘There’s an urgent need to improve right across the board...’
‘There are thousands of small businesses across Scotland that are not taking full advantage of digital opportunities.’
‘We see when a business becomes web enabled, it grows at twice the speed and hires twice as many people as it competitors.’
So on consumption of this article, I was left with mixed emotions - feeling angered and pleased at the same time.
I am a patriot at heart and I love my country. We are a very capable country and we are technology enthusiasts. Cities like Dundee, Glasgow and Edinburgh are recognised throughout the UK as tech capital cities. I do not like some hot-shot from ‘outside’ bad mouthing us. However, I quickly swallowed my pride and remembered we are a global society nowadays, there is no ‘outside’ anymore and if I was being truly honest with myself, this Google ‘hot-shot’ was right.
I own a business that guides people through the digital landscape and I have been trying to tell Scottish businesses to embrace web and tech for over 10 years. We are miles behind where we should be as a country and most small businesses are certainly not taking advantage of the current technology available to them. We must open our eyes and take a chance with technology.
I think there are two main reasons;
No. That's not the case at all.
Over the last decade, I have worked with some of Scotland’s finest businesses to improve their online presence and in-turn improve their return on investment from the internet.
I can tell you for certain that when the two ingredients of TRUST and HARD WORK come together, really special things happen. This is the truth - I have seen it happen and proudly been involved in the process. I appreciate there needs to be many more ingredients to achieve success but if you don't have these two then you have nothing.
So Scotland, it’s time we took a long hard look in the mirror and asked, 'Do we want something better than what we currently have?'. If the answer is yes, then we must trust in others and work hard with them in partnership to achieve the desired results.
It is very possible - I promise you. Tell me about your challenges and your desired result - I think I can help.