November 9, 2018
In this short blog series, Lewis covers some tips & techniques that could help you achieve better search marketing results.
It's been a little while, and no doubt you've been on tenterhooks awaiting the thrilling conclusion to my previous article. Click here to have a read if you missed it - to summarise, we went through an example of Google's methodology in tracking browsing behaviour and how they use it to inform search rankings, as well as a few mistakes that site owners often make which diminish the user experience and make it difficult to access content. A bad user experience means a high bounce rate, fewer clicks, poor rankings... and perhaps most importantly, visitors still don't have the advice they need on which Uggs to buy this winter. (Still looking for an answer to that - I was thinking metallic driftwood for the colour? Please tell me, I need this.)
So, how do we make sure our websites stay on top of the game when it comes to content delivery? Look no further, because we have the solution!
There's so much we could say about this topic that we could write a seemingly endless number of blog posts, but for the sake of making this article 1,000 words instead of 30,000, here's a run-down of a set of steps you can take on your journey to create great SEO content. Remember that this is an iterative process, and not necessarily performed in order either.
Perhaps a lot of this seems pretty obvious to you, in which case you're already on the right track. You'd be surprised how often a principle so simple as 'cater for your visitors' is overlooked, but alas, not everyone is so conscientious. The good news is that you're less likely to stumble upon these sites, because as noted above, the ones that deliver a poor experience will suffer in rankings as a result.
SEO is a constant cycle of creation, evaluation and improvement. There's no shame in mistakes; for every idea that doesn't pay off, there's an opportunity to learn and adapt your strategies in order to maximise the potential of the content you create. We understand that this can be a daunting task, but you don't have to do it alone - content creation is one of the many things we at Vital Hike are adept at, from creating information pages, to writing blog posts, and working with our clients to make sure the in-depth knowledge in their field is exemplified, while making sure their site is user and Google-friendly. Our services as a digital partner are wide and varied, but as the saying goes... if the shoe fits, wear it!
Vital Hike is nine years old today (that's fifty six in dog years!), and what an adventure it’s been so far.
Read moreIntroducing our newest hiker, Fiona/Fi/Fi Dawg! Fiona has blown us all away with her enthusiasm and talent since starting in August.
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