Blog

The Vital Hike Blog

Latest Blog Entries

A Designer's Guide To Dundee

By
Katy Stewart
|
September 13, 2018

Our designer, Katy, has curated her favourite spots in Dundee in the run up to the V&A Museum opening.

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Is Google scaring your customers with its latest release?

By
Eddie Dunkerley
|
July 26, 2018

Google has launched a security change to its Chrome browser. Will it affect your website and what should you do?

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Meet The Team – Katy

By
Vital Hike
|
July 26, 2018

This month's meet the team feature belongs to our very own Stevie Nicks. Find out a bit more about our junior designer, Katy.

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Are You Guilty of Neglecting Your Best Employee?

By
Chris Dunkerley
|
July 18, 2018

Most of us are. The digital member of your team needs care and attention just like any other employee.

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Meet The Team – Gill

By
Vital Hike
|
June 27, 2018

For this month's meet the team feature, we interviewed our lovely senior designer, Gill. Here's what she had to say...

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What should I consider when choosing a Digital Agency?

By
Chris Dunkerley
|
June 12, 2018

If you are the person responsible for selecting an agency to work with, hopefully this article will save you time and money in the long run.

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We All Have The Power To Make A Difference

By
Kathryn Ho
|
May 16, 2018

This week is Mental Health Awareness Week 2018 (14th - 20th May). Kathryn shares her thoughts & personal experiences.

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Meet The Team – Lewis

By
Vital Hike
|
May 2, 2018

Introducing the newest and arguably the coolest member of Vital Hike, and yes, that is Billy Connolly he's jamming with in the picture attached.

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A Challenging Change

By
Vital Hike
|
April 19, 2018

We’re on a mission to bridge the gap between where you want to be and where you currently are. Right now, where you want to be seems out of reach.

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What's in a name?

By
Chris Dunkerley
|
March 28, 2018

We are often asked why we chose Vital Hike as our name. This short article will give you a little insight into how it came about.

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What are long-tail keywords & how can they transform your return on investment online

By
Chris Dunkerley
|
November 21, 2017

Why focussing purely on the popular keywords can be the wrong strategy and how long-tail keywords can finally make search marketing profitable.

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Understanding Search Traffic

By
Eddie Dunkerley
|
September 22, 2017

It might seem obvious which keywords have the highest volume in your industry but where should you focus?

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Website Security (HTTPS/SSL) - It's high time your website was protected

By
Eddie Dunkerley
|
September 14, 2017

Google has been dropping hints (actually more than just hints) for quite some time now. This security stuff needs addressed pronto...

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Is SEO Dead? Hell no! But the rules of the game have changed.

By
Eddie Dunkerley
|
September 8, 2017

SEO is an unknown for most businesses and the tactics required do change. It has been suggested that SEO is dead....let me be clear - it is not dead!

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The Awareness Ladder - The Forgotten Foundation of 'Content Marketing'

By
Chris Dunkerley
|
August 15, 2017

Why 'content marketing' often fails and how an understanding of something called the Awareness Ladder can make all the difference.

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Are Your Customers Pogo-sticking?

By
Eddie Dunkerley
|
July 31, 2017

Pogo-sticking is a user behaviour and it is the type of behaviour that can influence your search engine performance. Why is it important?

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Why I have a problem with "Content Marketing"

By
Eddie Dunkerley
|
July 18, 2017

Quite simply this is a buzzterm. It is ambiguous. It's not a strategy and it's not a tactic. So, what actually is it?

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7 Tips for Generating High Quality Content for your Blog

By
Chris Dunkerley
|
June 22, 2017

We are faced with a barrage of views and opinions on a daily basis. How do we reach our audience through this digital din? Quality over quantity!!!

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Google's Strategy & Why You Should Follow It

By
Eddie Dunkerley
|
May 4, 2017

Google has a simple strategy. It's really not complicated. Follow some simple rules and you'll move in the right direction.

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Why I support Heart-Tay-Heart – Dundee Mental Health Awareness Week

By
Chris Dunkerley
|
March 9, 2017

Mental health is a topic that people tend to avoid. It's time it was normalised and discussed like any other physical illness.

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It's time to take off your corporate mask and be more human

By
Chris Dunkerley
|
March 7, 2017

I believe the era of faceless corporate marketing messages is over. Consumers no longer buy it! It's time to up your game.

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5 real world examples where negative keywords are costing businesses money

By
Chris Dunkerley
|
January 12, 2017

Understanding negative keywords and how they work can be the difference between making and wasting money with Google Adwords.

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Do Google Adwords Really Work?

By
Chris Dunkerley
|
December 15, 2016

We all know that Google makes a huge amount of money from Adwords but more importantly, can businesses like yours make money from Google Adwords?

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What is Web Design?

By
Chris Dunkerley
|
December 14, 2016

Web design is not what most people think it is. In this article, I will try and articulate what I think good web design really is.

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5 reasons why you need a Mobile Responsive Website

By
Chris Dunkerley
|
December 12, 2016

Are you thinking about making your website mobile responsive? This article will tell you why there is no debate anymore. You just need to do it.

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What can BBC One heart-throb Ross Poldark teach business owners?

By
Chris Dunkerley
|
November 23, 2016

Ross Poldark is currently recognised as the most aesthetically pleasing human on TV. However, it is not his good looks that I am interested in.

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Google says Scottish businesses need to get their sh*t together.

By
Chris Dunkerley
|
October 27, 2016

When the king of internet search tells Scotland to up their game, we really need to sit up and ‘take heed’.

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