Blog

Chris Dunkerley

Latest Blog Entries

Are You Guilty of Neglecting Your Best Employee?

By
Chris Dunkerley
|
July 18, 2018

Most of us are. The digital member of your team needs care and attention just like any other employee.

Read full article

What should I consider when choosing a Digital Agency?

By
Chris Dunkerley
|
June 12, 2018

If you are the person responsible for selecting an agency to work with, hopefully this article will save you time and money in the long run.

Read full article

What's in a name?

By
Chris Dunkerley
|
March 28, 2018

We are often asked why we chose Vital Hike as our name. This short article will give you a little insight into how it came about.

Read full article

7 Tips for Generating High Quality Content for your Blog

By
Chris Dunkerley
|
June 22, 2017

We are faced with a barrage of views and opinions on a daily basis. How do we reach our audience through this digital din? Quality over quantity!!!

Read full article

The Awareness Ladder - The Forgotten Foundation of 'Content Marketing'

By
Chris Dunkerley
|
August 15, 2017

Why 'content marketing' often fails and how an understanding of something called the Awareness Ladder can make all the difference.

Read full article

What are long-tail keywords & how can they transform your return on investment online

By
Chris Dunkerley
|
November 21, 2017

Why focussing purely on the popular keywords can be the wrong strategy and how long-tail keywords can finally make search marketing profitable.

Read full article

Why I support Heart-Tay-Heart – Dundee Mental Health Awareness Week

By
Chris Dunkerley
|
March 9, 2017

Mental health is a topic that people tend to avoid. It's time it was normalised and discussed like any other physical illness.

Read full article

It's time to take off your corporate mask and be more human

By
Chris Dunkerley
|
March 7, 2017

I believe the era of faceless corporate marketing messages is over. Consumers no longer buy it! It's time to up your game.

Read full article

5 real world examples where negative keywords are costing businesses money

By
Chris Dunkerley
|
January 12, 2017

Understanding negative keywords and how they work can be the difference between making and wasting money with Google Adwords.

Read full article

What is Web Design?

By
Chris Dunkerley
|
December 14, 2016

Web design is not what most people think it is. In this article, I will try and articulate what I think good web design really is.

Read full article

5 reasons why you need a Mobile Responsive Website

By
Chris Dunkerley
|
December 12, 2016

Are you thinking about making your website mobile responsive? This article will tell you why there is no debate anymore. You just need to do it.

Read full article

What can BBC One heart-throb Ross Poldark teach business owners?

By
Chris Dunkerley
|
November 23, 2016

Ross Poldark is currently recognised as the most aesthetically pleasing human on TV. However, it is not his good looks that I am interested in.

Read full article

Do Google Adwords Really Work?

By
Chris Dunkerley
|
December 15, 2016

We all know that Google makes a huge amount of money from Adwords but more importantly, can businesses like yours make money from Google Adwords?

Read full article

Google says Scottish businesses need to get their sh*t together.

By
Chris Dunkerley
|
October 27, 2016

When the king of internet search tells Scotland to up their game, we really need to sit up and ‘take heed’.

Read full article