Step 2 – Your Website: Structure & Design
The basic structure of your website can have a substantial influence on your search engine performance.
When planning an online marketing strategy, you must look very seriously at your existing platform. It is more than likely it will cause you problems later on in the process.
For a number of reasons, a new website should be created from the bottom up with Search Engines in mind ensuring that it adheres to internet standards and is useable, accessible, relevant and attractive.